Stop experimenting with AI. Start executing.

One day with your marketing team. We map 50 to 100 AI opportunities in your own workflow. Your team scores them. We scope the winners in the room. You leave with a shortlist your team believes in, because they built it.

Your team uses AI every day. And it's going nowhere.

Ten marketers, ten ChatGPT tabs, ten different workflows. Each one saves a few minutes. None of it compounds. That's not AI adoption. That's AI hobbyism.

Someone builds something promising. It works for two weeks. Then campaign season hits, the pilot dies, and everyone goes back to the old way. Sound familiar?

While your team debates which tool to try next, other marketing teams ship agents that do the work. Every month without a plan is a month they pull ahead.

We see this in almost every marketing team we train. It's never a talent problem. It's not a tooling problem either. It's a mapping problem: you can't prioritise opportunities you haven't made visible. That is what this workshop fixes.

The business case comes before the budget. That's the point of the day.

Evidence, not opinions

The shortlist is written and scored by your own people. The case that lands on your CEO's desk rests on your numbers and your team's words. Not on a vendor's slideware.

No bandwidth required

One day on site. No program to run. No tooling to buy. No change project stacked on top of a busy quarter. We prepare everything from the intake call.

No commitment to build

You leave with the answer to where AI pays off first. Whether and what to build next is a separate decision, taken on the results.

What you get

The full-day workshop.

A facilitated, hands-on day with your entire marketing team. Morning: we walk your full funnel, from performance marketing and content to sales follow-up, and surface 50 to 100 concrete use cases grounded in how your team works. Afternoon: we score the longlist on impact and effort. No slides marathon. Real work on your real processes.

Custom preparation.

A 45-minute intake call before the workshop, so the day is built on your reality: your team, your stack, your bottlenecks. Zero generic content.

A scoped top 5.

Your team votes the highest-impact use cases. We scope the winners in the room: goal, required data and tools, effort to build, and ROI in euros, conservative, realistic and optimistic. Each one pressure-tested against your stack and your team's bandwidth. Not a wish list. A roadmap.

Everything to keep moving.

The full mapping canvas, all workshop materials, the scored longlist, the open questions per candidate, and a readout in plain language your team can put in front of leadership the next morning.

Every team is different, so we price per team, not per page. Book the intake call and you have an exact number within days. No surprises. No pressure.

Frequently asked questions

Do we need technical people in the room?

No. The people who do the daily marketing work are who we need. If your team can use a browser, they can do this workshop.

Does this depend on specific AI tools?

No. We map use cases based on your workflow, not on a tool we want to sell you. Tool choices follow from the use cases, never the other way around.

How many people can join?

The sweet spot is 5 to 25 participants. Bigger team? We discuss the setup on the intake call.

What happens after the workshop?

Most teams move to phase 2: building the shortlist into an internal AI playbook. But the workshop stands on its own. You leave with a complete, actionable roadmap either way.

Our IT prefers to keep things in house. Is that a problem?

It's a strength. Everything we map builds on the stack you run today. Nothing gets ripped and replaced, and IT is welcome in the room. Every use case is scored on what your own team can run.

What about compliance and the EU AI Act?

Risk is a design input, not an afterthought. Candidates are checked against the EU AI Act and GDPR before they're scored, so nothing high-risk sneaks onto the roadmap unexamined.